A Joyful Journey into the 24th Year”Santosham” magazine has successfully completed 23 years and is now stepping into its 24th year today. The 2025 awards ceremony is also scheduled to take place soon.For a film weekly to complete 23 years and enter its 24th, especially in this digital age of instant updates, is no small feat. On August 2nd, ‘Santosham’ completed 23 years and entered its 24th. In today’s climate, managing a publication is like walking a tightrope. Many magazines have disappeared, unable to withstand the immense challenges and obstacles. Yet, defying the odds and financial pressures, ‘Santosham’ continues its successful and cheerful journey forward.This is a rare and unique moment in the film weekly industry, made possible by one man, Suresh Kondeti, popularly known as “Santosham Suresh.”He is the man behind the success of ‘Santosham’. As its editor and publisher, he considers ‘Santosham’ his brainchild, nurturing it with extraordinary care. He has always immensely enjoyed its growth, adding new touches and making every issue a beautiful masterpiece, thereby securing a special place for it in the film industry. That’s why everyone continues to read ‘Santosham’ with joy week after week. He never used the magazine as a platform to attack or blackmail anyone. That’s not his nature. He wouldn’t allow anyone to be hurt through his magazine. He keeps his personal life and activities separate and has never, under any circumstances, used his publication to belittle others. These are his journalistic ethics.Suresh Kondeti is the embodiment of honesty, and he expects the same from others. However, he is not old-fashioned. He updates himself to keep up with the current generation, which earns him the admiration and blessings of everyone in the industry, regardless of whether they are seniors, juniors, or newcomers. Kondeti has faced many hardships and losses in his career. Others might have given up, packed their bags, and moved on to a more profitable business. But Suresh Kondeti’s smile never fades. A natural quality he possesses is his command of words, which he uses to forge his path. This allowed him to gain invaluable experience, seniority, contacts, and influence in a very short time.While it is possible to bring out a magazine consistently despite all hardships and celebrate annual functions, organizing annual awards ceremonies is an extraordinary achievement. He has been conducting these awards ceremonies along with the anniversary celebrations. It is not something everyone can do, to host grander award ceremonies than anniversary celebrations, but Suresh has made it possible. This isn’t just about calling people from the Hyderabad industry and giving them awards. He has been hosting the South Indian Film Awards for films in the four South Indian languages. Every year, Suresh Kondeti has been successfully organizing the seemingly impossible task of inviting and honoring senior artists from all South Indian film industries. Suresh Kondeti is a tireless worker, and that is the secret to his success. No other publication in the Telugu region has been able to conduct these awards (some even stopped midway). The fact that Suresh has been able to single-handedly organize this awards ceremony for so many years, along with the magazine’s anniversary, is a testament to his talent and capabilities. In our film industry, talent alone is not enough; honesty and trust are also essential, and Suresh Kondeti, who has upheld these values, is achieving top-tier success.For the past two or three years, he has also been giving awards to popular OTT films and web series, not only updating himself but also serving as a guide for the industry. This year, he is also set to give out the 4th Santosham OTT Awards.Furthermore, during the COVID-19 pandemic when everyone was confined to their homes, he started “Santosham Digital Film News” on YouTube, releasing daily episodes to keep people updated on movie news. This news program, which started during the pandemic, has been running uninterrupted for 1955 episodes, meaning for nearly five and a half years, “Santosham Film News” has been released daily without a single break on the “Santosham Suresh” channel. This is truly a record in the history of Tollywood film journalism.The details of this year’s Santosham Film Awards will be officially announced today at the Santosham anniversary (curtain raiser) awards event.
