Shuddh Vilas, the culinary brand celebrated for its philosophy of “Tradition served in style,” has officially announced a major international expansion. Following successful operations in Malkajgiri and Malaysia, the brand is now establishing its presence in the Middle East with a prestigious new location in the United Arab Emirates.
The centerpiece of this expansion was the Grand Opening in Dubai, which took place on February 20th. The new establishment is located at Building No. 12, Street No. 1, Jebel Ali Village, Discovery Gardens. The milestone event held special spiritual significance, being conducted under the guidance of Sri Sri Sri Tridandi Devanatha Ramanuja Jeeyar Swamy.
The Dubai launch marks the beginning of a broader Middle Eastern strategy. Shashikanth and Sri Ram are the brand’s founders, while Praveen, Srinivas, Venkat Marthand, Sagar, and Hussain are the Dubai partners.
According to the founders, Shuddh Vilas is planning additional branches across the region, targeting Sharjah, Abu Dhabi, and Qatar. This ambitious growth underscores the brand’s commitment to bringing authentic traditional flavors to both expatriate and local communities in the Gulf.
Beyond the Middle East, the brand is simultaneously strengthening its presence in India. A new branch is set to open in Alkapuri Township, Hyderabad, with two more locations currently under discussion. Looking ahead, the founders have also confirmed that the United States is on the roadmap for future international ventures.
With a growing footprint spanning Asia, the Middle East, and soon North America, Shuddh Vilas is rapidly evolving into a global ambassador for traditional hospitality.
