The upcoming film Purushaha is steadily building strong momentum, thanks to its impactful promotional material and smartly executed campaign. Backed by Battula Saraswathi and produced by Battula Koteswara Rao under Kalyan Productions, the project marks the acting debut of Pavan Kalyan Battula and is directed by Veeru Vulavala. Promotional activities are in full swing, and the team’s unique marketing strategy is clearly paying off with increasing buzz across platforms.
Music composer Shravan Bharadwaaj has already given the album a flying start. The first two singles turned into chartbusters almost instantly. While the opening number sung by MM Keeravani was a fun, upbeat track, the second song, a soothing melody, also received a phenomenal response from listeners.
Now, the makers have unveiled the third single, Devanayaki, and it continues the successful streak. Shravan Bharadwaaj, this time composes a foot-tapping special number featuring Anaira Gupta, who takes center stage with vibrant energy. The song presents her describing her traits and attitude in a classic item-song style, highlighting how she carries herself with confidence and flair.
Lyricist Anantha Sriram elevates the track with playful, lively wordplay that adds an extra layer of charm. Complementing it perfectly are Sahithi Chaganti’s husky, sensuous vocals, which enhance the song’s appeal. Visually with choreography by Bhanu Master, Anaira Gupta brings abundant glamour and screen presence, turning the track into a complete visual treat.
With its catchy tune, striking presentation, and youthful vibe, Devanayaki is poised to become another major chartbuster from the Purushaha album.
The film’s cinematography is handled by Satish Muthyala, editing by Koti, and art direction by Ravibabu Dondapati. Post-production is currently in full swing, and the release date will be announced soon.
Cast: Pavan Kalyan, Saptagiri, Kasireddy Rajkumar, Rayancha Kokkura, Vishika, Hasini Sudheer, Sri Sandhya, Gabi Rock, Anaira Gupta, Vennela Kishore, Rajeev Kanakala, Pammi Sai, VTV Ganesh, and others.
Technical Crew:
Banner: Kalyan Productions
Producer: Battula Koteswara Rao
Director: Veeru Ulavala
Music Director: Shravan Bharadwaj
Cinematography: Satish Muthyala
Editor: Koti
Art Director: Ravibabu Dondapati
Lyrics: Ananth Sriram
PRO: Sai Satish
