The Hindi film trade is keeping a close eye on #DoDeewaneSheherMein, and the early sentiment across distribution circles appears cautiously optimistic. While the market in recent years has been dominated by action spectacles, thrillers, and franchise-driven entertainers, this film is arriving with a very different promise a rooted, urban romantic drama. Trade analysts believe that this very difference could work in its favour.
Over the past few years, theatrical romance has gradually disappeared from the big screen. Love stories that once formed the backbone of Hindi cinema have mostly shifted either to streaming platforms or have been blended into larger commercial entertainers. As a result, the urban multiplex audience particularly viewers aged 25 and above has not experienced a pure, heartfelt romantic film in cinemas for quite some time.
According to exhibitors, this audience segment still values theatrical viewing when the emotional connect is strong enough, and Do Deewane Sheher Mein is expected to tap precisely into that space.
Backed by Zee Studios, the film is positioned as a relationship-driven narrative rather than a formula entertainer. The casting also plays an important role in the trade’s positive outlook. Mrunal Thakur, who has built a reputation for choosing emotionally engaging roles, carries strong acceptance among multiplex audiences and families alike. Pairing her with Sidhiant Cheruvadi adds freshness, and the makers seem to be banking on believable chemistry instead of star-driven spectacle. Trade observers feel this approach may help the audience invest in the characters rather than the scale.
Another factor working in the film’s favour is changing audience fatigue. Big-budget action films continue to open well, but their sustainability has become unpredictable. Conversely, whenever a well-made romantic drama with strong music and relatable emotions arrives, it often performs beyond initial expectations due to word-of-mouth.
Exhibitors point out that urban viewers, especially couples and young professionals, frequently look for softer cinematic experiences — something emotional, comforting, and re-watchable. Do Deewane Sheher Mein is being marketed exactly in that zone.
Music is expected to be a key pillar of the film’s performance. Historically, romantic films have depended heavily on soundtrack popularity to drive footfalls, and early promotional material suggests the makers are focusing on melody and repeat value rather than promotional spectacle.
In summary, trade opinion suggests the film may not open to massive numbers, but it has the potential for steady growth through word-of-mouth. If audiences connect with its emotional core, Do Deewane Sheher Mein could emerge as a sleeper success and possibly revive confidence in theatrical romantic dramas within the Hindi film industry.
