The Nizam War Intensifies: Mythri Movie Makers, Dil Raju & Asian Cinemas in Race for SSR’s Varanasi
The Telugu film industry is witnessing an intense behind-the-scenes battle in the lucrative Nizam distribution circuit, especially surrounding SS Rajamouli’s upcoming magnum opus VARANASI. According to strong industry buzz, leading production house Mythri Movie Makers is keen on acquiring the Nizam distribution rights for the film, setting the stage for what insiders are calling a “Nizam War.”
However, Mythri’s ambitions are facing stiff competition from established Nizam powerhouses Dil Raju and Asian Cinemas. Both distributors have maintained a long-standing professional bond with SS Rajamouli, having successfully handled the distribution of his previous blockbusters. Their proven track record, strong market penetration, and mutual trust with the ace filmmaker make them frontrunners in the race for VARANASI’s Nizam rights.
Despite this, Mythri Movie Makers is leaving no stone unturned. Known for their aggressive and strategic business moves, Mythri has been expanding its distribution footprint aggressively over the last few years. The banner’s interest in VARANASI is seen as part of a larger plan to cement its dominance in the Telugu market, especially in premium territories like Nizam.
Adding further intrigue to the situation is Mythri’s earlier bold move involving superstar Mahesh Babu. Reports suggest that the production house had offered a record-breaking advance to Mahesh Babu to secure his dates for SSMB30, the highly anticipated collaboration between Mahesh Babu and SS Rajamouli. This unprecedented advance reportedly showcased Mythri’s confidence, financial muscle, and long-term vision to associate closely with top-tier SSR projects.
The development also highlights the increasing stakes involved in Rajamouli films. With massive budgets, global reach, and unparalleled theatrical demand, securing distribution rights for an SSR film has become a prestige battle as much as a business deal. Nizam, being one of the most profitable territories, naturally becomes the focal point of this competition.
While Dil Raju and Asian Cinemas currently appear to have the edge due to their enduring rapport with Rajamouli, Mythri Movie Makers’ aggressive pursuit ensures that the final outcome remains unpredictable. As negotiations continue behind closed doors, all eyes are now on who will ultimately clinch the Nizam rights for VARANASI, a decision that could significantly reshape distribution dynamics in Telugu cinema.
