Varanasi Creates Huge Buzz in Kerala; Asking Price May Match Baahubali 2’s Historic ₹31.5 Cr Share!
The business prospects of Superstar Mahesh Babu and director SS Rajamouli’s upcoming magnum opus Varanasi are generating tremendous excitement across the Indian film industry. The film, which is being mounted on a massive scale, is reportedly witnessing exceptional demand in the Kerala theatrical market, with its distribution rights expected to fetch a record-breaking price.
According to the latest industry buzz, the asking price for Varanasi’s Kerala theatrical rights could be on par with the final share collected by SS Rajamouli’s blockbuster Baahubali 2 in the state. The film reportedly registered a historic share of approximately ₹31.5 crore in Kerala, setting a massive benchmark for Telugu cinema in the Malayalam market.
Earlier reports suggested that the makers were looking at a price of around ₹30 crore for the Kerala rights. However, the latest trade discussions indicate that a deal in the range of ₹25–30 crore is now looking highly possible. If the reported numbers materialise, Varanasi could emerge as one of the biggest pre-release business ventures for a Telugu film in Kerala.
Interestingly, trade circles believe that Varanasi has the potential to perform on a much bigger scale in Kerala than Rajamouli’s previous blockbuster RRR. The combination of Mahesh Babu’s popularity, Rajamouli’s unmatched vision and the film’s international appeal is expected to create significant theatrical demand.
The film’s ambitious storyline, grand visuals and pan-Indian appeal are among the major factors driving expectations. Rajamouli, who has delivered several industry-defining blockbusters, is once again aiming to create a cinematic spectacle that can attract audiences across different languages and markets.
While the actual theatrical rights deal and final asking price are yet to be officially confirmed, the reported figures have already created considerable excitement among trade analysts and distributors.
With expectations reaching extraordinary levels, all eyes are now on Varanasi’s pre-release business. If the Kerala deal reaches the reported ₹30–31.5 crore range, it could establish a new benchmark for Telugu cinema in the state.
