The highly anticipated film Peddi starring Ram Charan has reportedly landed in the middle of a major theatrical controversy in Telangana. What initially appeared to be a limited issue involving around 23 theatres has now escalated into a much larger crisis, with reports suggesting that exhibitors across the state are considering a complete boycott of the film’s release.
The development has sent shockwaves through the trade circle, especially considering the massive expectations surrounding the project. Industry sources indicate that theatre owners and exhibitors are unhappy over ongoing distribution and revenue-sharing concerns, which have allegedly triggered the current stand-off. While an official statement from the makers is still awaited, the tension between exhibitors and the film’s distribution side appears to have intensified rapidly over the last few hours.
According to trade discussions, several single screens as well as multiplex operators in Telangana are now backing the protest. If the issue remains unresolved, Peddi could face severe limitations in terms of screen count and show allocations during its crucial opening weekend. Such a situation would directly impact the film’s box office prospects, especially in a territory considered extremely vital for big-ticket Telugu releases.
The controversy comes at a time when the Telugu film industry is already witnessing increasing friction between producers, distributors and exhibitors regarding theatrical terms, ticket pricing and revenue models. Theatre owners are reportedly demanding more clarity and fairness in agreements, while producers are trying to safeguard recovery margins amid rising production costs.
Trade analysts believe that a statewide boycott, if implemented fully, could become one of the biggest exhibition-related setbacks faced by a Telugu film in recent times. Fans of the film have also expressed concern on social media, urging both parties to resolve the matter quickly and ensure the release proceeds smoothly.
Despite the uncertainty, industry insiders remain hopeful that negotiations will continue behind closed doors over the next few days. In the Telugu film industry, last-minute settlements are not uncommon, especially for highly anticipated projects carrying substantial theatrical value.
For now, however, the situation surrounding Peddi remains tense and unpredictable. Unless a breakthrough is achieved soon, the film could face a serious challenge in one of its most important markets, turning what was expected to be a celebratory release into a high-stakes industry battle.
